One of the true pleasures of Facebook is how it enables us to connect with the friends of our friends. Earlier this year I became Facebook friends with someone locally who went to college with one of my cousins. We became friends after I noticed a comment that he posted to one of my cousin’s updates. Interestingly, he is also best friends with a local lobbyist that I am friends with and the three of us eventually had lunch. I have enjoyed many of Brian’s status updates and he always seems to find some piece of content that really brings value to me.
Today, Brian posted a link to Martin Luther King’s “I have A Dream” speech. I will admit that until today I never watched it from start to finish. I had read it back in college, and over the years had seen clips of it, but thanks to Bing Videos, I sat down for 11 minutes and 50 seconds and took it all in. It is one of the greatest speeches of all time and if you have not seen it, please take the time to view it now.
After watching the video, I shared Brian’s post on my Facebook page and decided that since it was social media that caused me to watch it in its entirety, that I would blog about the experience. Since I know how to incorporate YouTube clips into my posts, I found the same clip on YouTube, and just to be sure it was the same, I hit play. Here is a screen shot of what I saw.
I have blogged on numerous occasions of how the Toomey campaign has amassed the largest followings on Facebook and Twitter of any Pennsylvania statewide candidate, and I have noticed a number of advertisements on various social media sites. I asked a friend of mine, Alan Brocious, of New Age Lead Generation, an expert on digital advertising to provide me with some insight on the targeted advertisement. He said that this campaign likely used Google Adwords to select which options and networks that would determine where the ads would be displayed.
Given that Saturday is the anniversary of the famous speech, one would expect that “Martin Luther King” would be the subject of thousands of searches. By choosing to place campaign advertising on searches that emanated from Pennsylvania, they created unique opportunities for both name recognition and clicks back to the campaign web site.
Usually when I am close to completing a post, I search for an image to include at the beginning. Since my original intent was to blog about the speech, I found an appropriate picture from that day. Just to demonstrate how sophisticated the Toomey campaign is, here is a screen shot from when I clicked on the picture.
The Toomey campaign is working hard at registering impressions, both on traditional media as well as on-line. It clearly seems to be paying off.
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