Paying It Forward: Helping Individuals and Organizations to be Successful Using Social Media

March 20, 2012

One of the more rewarding aspects of my social media journey has been the opportunity to speak at meetings and conferences on why individuals, groups and organizations should establish a presence on Facebook, Twitter, LinkedIn, and Youtube.  This Thursday I will be leading a workshop at the Pennsylvania Community Providers Association 2012 Technology Conference, on [...]

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Developing a Strategy to Increase your Audience and SEO

March 16, 2012

In my last post, I offered some insights into how Triad Strategies has used news aggregation as a way expanding our social network. As a tactic in a comprehensive social media strategy it has certainly been successful in growing our following on twitter (we are now at 1,720 followers – an increase of 23 in [...]

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Providing your Audience Value is the Key to a Successful Social Media Strategy

March 9, 2012

When I enter into a engagement with a client who wants to undertake, retool, or expand their social media presence, I spend a considerable amount of time discussing the audience that they want to reach. In my mind, any social media strategy is bound to fail if you do not spend time identifying who you [...]

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Implementing A Social Media Strategy Takes Time

March 7, 2012

I have a confession to make.  I have committed one of the cardinal sins of social media.  I started a blog in 2010, that had received a small amount of national attention.  A number of my blog posts were published on Social Media Today, and many of my posts received thousands of page views.  I [...]

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Should We Measure A Social Media Campaign By How Many Followers Are Lost?

July 31, 2011

With the debate over the debt ceiling raging in Congress and the countries credit rating hanging in the balance, President Obama’s social media team sent out more than 100 tweets asking his followers to contact Republican Members of Congress to compromise. During this tweet barrage the President lost some 36,000 followers which resulted in scores [...]

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