Twitter Use Continues to Rise

October 14, 2010

Back in August I posted an article that social media use among older adults was rising. Today the Pew Internet & American Life Project posted a brief story that Twitter use was increasing among older adults. In fact, it appears that all age cohorts are experiencing an increase in their tweets. According to the data, [...]

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Strong Enduring Relationships Start as Weak Ties

October 5, 2010

If you have not had a chance to read Malcom Gladwell’s recent article in the New Yorker magazine you will miss an excellent argument on the importance of strong relationships in building a successful advocacy strategy. I believe he hits the nail squarely on the head by pointing out that successful advocacy requires an organizational [...]

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Pennsylvania Likely Voters are on Facebook

September 23, 2010

Last week Harrisburg University conducted a social media experiment that found its way into the national news and even was commented on by Jimmy Fallon in his monologue on late night. During the week long ban on using social networking tools, the University hosted a Social Media Summit which examined legal issues, politics, business innovation, [...]

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Social Media is Not the Be-All and End-All

September 21, 2010

Yesterday the Pew Internet & American Life Project reported that 21% of American adults do not use the internet. Though 34% of these non users have either used the internet in the past or reside in households that are connected, 48% of them are either too busy or not interested, view it as a waste [...]

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70 Million Likely Voters are on Facebook

September 16, 2010

In developing a social media strategy identifying who your audience is and where you can find them is critical. Given that there are currently more than 500 million Facebook accounts, and 133.9 million of them are in the United States, it is likely that your targeted audience is logging in on a daily basis. If [...]

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