48.6% of the US Population has a Facebook Account

July 5, 2011

Last year I wrote a post published in Social Media Today that estimated the number of Americans with Facebook accounts at 41.6%.  At that time, Facebook had about 500 million accounts worldwide. In the past 10 months the number of Facebook accounts has grown to over 695 million, an astounding 39 percent increase. During that [...]

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79 Million Likely Voters are on Facebook

June 29, 2011

This post updates the data from a previous post from September 16, 2010 In developing a social media strategy identifying who your audience is and where you can find them is critical. Given that there are currently more than 695 million Facebook accounts, and 151.4 million of them are in the United States, it is [...]

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Is It All About the Video?

February 21, 2011

The reason I have failed to blog very much over the last several months is that when I become passionate about something it begins to consume my life (to some degree). I am no less passionate about social media, but I have found that to begin to learn and develop and use other social media [...]

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6% of Adult Americans Use Twitter

December 9, 2010

The Pew Internet & American Life Project released findings from a recent poll they conducted examining the profile of Twitter users. As someone who has been using Twitter for the past year to engage with others who share the same passion for social media and politics, the findings were both refreshing and surprising. According to [...]

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Twitter Use Continues to Rise

October 14, 2010

Back in August I posted an article that social media use among older adults was rising. Today the Pew Internet & American Life Project posted a brief story that Twitter use was increasing among older adults. In fact, it appears that all age cohorts are experiencing an increase in their tweets. According to the data, [...]

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